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03 July '05 - 12:56

Roof advertisements

Pedro has a clever suggestion for taking advantages of the new map services: Roof advertisement.
For instance while seeing the satellite images around my place, I noticed some pretty big structures (super malls, markets, empty parking lots, etc.) with pure white roofs! Well, when you look at those white spaces in the images, one thing crossed my mind: BLANK MEDIA!

One problem raised, google images aren’t refresh every day, so how could one guarantee the normal proceedings for the normal advertising business: the refresh rate of the advertising? Well, that might pose a problem for me, but not for Google, since they control the refresh rate of those satellite images, whenever someone’s updates their roof they could ask (pay!) for their images refreshment, right?
If planned correctly, this could for example be done on flat roofs by different shades of their used roof material.

And it also applies on a smaller level. The company I am working in uses their logo on top of all service cars. The technicians work in hospitals all day - if you look out of the window, you will notice the blue logo on white ground.

But the google maps version of course is cooler :)))



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female. european. geek.

About Nicole Simon I love working with people and help them get successful, especially through the use of social software. Though I have been on the net for over a decade and have consulted SMB for years, I also understand the corporate side, as I have worked in a major corporation for 15 years.

If you need a name for what I do, I usually call myself a European New Media Specialist with a special interest in blogging, podcasting and second life. I also love to 'testdrive' products / concepts which is best described as Technology Implementation Analyst.

You can read more about me on my Xing profile or contact me for more information.

When I do interviews (mainly pre conference podcasts I put them up here: Bloxpert so I can seperate blog / podcast talk a bit more from the stuff here.

Useful Sounds is my personal podcast, and I also have a German blog. Living in Lübeck, Germany, a European point of view comes with everything.



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