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31 October '05 - 16:29

The bouncy ball commercial is there.

Which image does this conjure?
250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco
Or does this ring a bell?
An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you'd know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.

But when you get it right, you get it right. The goal at the beginning was to deliver a "really simple, visual celebration of colour". We think you'll agree the results speak for themselves.
The bouncy balls are back! And they bring a commercial with them, a full coverage in the modern internet age:

  • see the commercial in low / high quality

  • download several photos

  • links to a new flickr set with more production photos (the first one with the famous foto was here)

  • behind the scenes

  • a making off!
In case you are wondering: it is for a new TV. ;)

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5 comments
  1. can somone please tell me the name of the song from that ad. its an awesome ad and an awesome song. cheers
    John 30 November '05 - 04:42
  2. Well, the name of the artist is featured quite visible on the website :)

    “The beautiful track that sets the mood for the commercial is ‘Heartbeats’, performed by José González from his critically-acclaimed debut Album, ‘Veneer’.”
    Nicole 30 November '05 - 21:07
  3. well i couldnt find it so thankyou for your help. i will now learn the song on guitar and play it to girls to get laid. john
    John 01 December '05 - 01:11
  4. rotfl
    Nicole 01 December '05 - 01:36
  5. Omg this is one of my all time fav songs :) & the advert is by far the best one i’ve seen, it’s so prettyful :p (i kinda feel sorry for that frog though)
    Rachel 04 June '06 - 10:45



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About

female. european. geek.

About Nicole Simon I love working with people and help them get successful, especially through the use of social software. Though I have been on the net for over a decade and have consulted SMB for years, I also understand the corporate side, as I have worked in a major corporation for 15 years.

If you need a name for what I do, I usually call myself a European New Media Specialist with a special interest in (micro) blogging, podcasting and second life. I also love to 'testdrive' products / concepts which is best described as Technology Implementation Analyst. Recently I have finished the German Twitter book and will specialize a bit in 2009 on this topic as well as building more bridges between communities.

You can read more about me on my Xing profile or contact me for more information.

When I do interviews (mainly pre conference podcasts I put them up here: Bloxpert so I can seperate blog / podcast talk a bit more from the stuff here.

Useful Sounds is my personal podcast, and I also have a German blog. Living in Lübeck, Germany, a European point of view comes with everything.



Why ctbk? Smooth-tongued responses are for the timid ones, and if there are no challenges, there is nothing to gain either. :)

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