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27 November '05 - 18:52

Ten rules for a lot of startups

Evan Williams has posted a nice set of rules for web startups - but in fact, they are not for startups alone.

Let me take rule number one of his - be narrow - and give a little input on that. What many people found out in the last months as it seems is that you have to have your niche - and it can be very small. Of course, everybody is right when we talk about "find a niche, be king in it" but I always find it funny, that one step is missing: to find the niche you can work in because it fits your profil best.

Because other than going for a niche you only can partly fulfill with what is needed, it is much easier to start with what your personal profil is about, what you can do best and go from there finding the niche you can work in. Because in that particular niche, you are so much better than everybody else. Because it features everything you are good at without doing a lot of work.

It takes some time and often another person as a sparringspartner to find out what exactly it is you are doing so much better than the rest - but eventually you will get to it. :)



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3 comments
  1. Thanks for pointing me to a good article. Mucho appreicated.
    liberalcowboy 28 November '05 - 00:28
  2. Sounds like your niche may be finding other people’s niches Nicole ;) Hope you’re inspired to take the entrepreneurial route sometime soon.
    Alex Bellinger 28 November '05 - 15:22
  3. :o) They usually stop being mad at for messing up their mind after a few days … and live happily ever after … ;)
    Nicole 28 November '05 - 15:28



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About

female. european. geek.

About Nicole Simon I love working with people and help them get successful, especially through the use of social software. Though I have been on the net for over a decade and have consulted SMB for years, I also understand the corporate side, as I have worked in a major corporation for 15 years.

If you need a name for what I do, I usually call myself a European New Media Specialist with a special interest in (micro) blogging, podcasting and second life. I also love to 'testdrive' products / concepts which is best described as Technology Implementation Analyst. Recently I have finished the German Twitter book and will specialize a bit in 2009 on this topic as well as building more bridges between communities.

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More info about the book (german)
You can read more about me on my Xing profile or contact me for more information.

Why ctbk? Smooth-tongued responses are for the timid ones, and if there are no challenges, there is nothing to gain either. :)

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