Blogging is no academic research. Surely. But not because of the thousands of brilliant people. It’s because blogging needs only basic practical skills. Real science deals with very specific questions and it’s a extremly specialized profession. Just as real business. Propper citiation is important for comprehensibility and trustworthiness of the results. The results should serve as a starting point for new studies.

To write about social software or digital lifestyle without explaining the sources of figures and assumptions is like get-together and a chat over coffee. It is nice, you will get to know lots of people, but you will hardly find clients and business partners. They have to make their decisions on the basis of sound facts and not on basis of wild collected ideas.