Disappointed by Techcrunch UK – why not Techcrunch Europe?!
I have to say I am disappointed to see yet another single country approach with Techcrunch UK, especially as it is in English. This will only weaken / deepen the difference in Europe and not make the reportings from here stronger or more efficient. Is it so hard to understand the concept of Europe / the different countries in regard to audience size and possible companies to write about?
A lot of people from Germany for example are highly interested what is happening in Europe and how it relates to Germany, same with the other countries. There is also a big opportunity to get them into reading / writing English as the common language. There is a huge base still living in the Web 1.0 space and they have no way off connecting on their own to the country / European level.
This could have been the target audience: Europe.
With a united language not to dominate but to bring the common ground of understanding.
I already was puzzled by Techcrunch France, but that at least was in french … Do I suggest a Techcrunch Germany? Of course not, that would make absolutely no sense. But opening up a Techchrunch Europe would have made so much more sense than those single two approaches … and if there really would have been so many more postings just for one country then you still could have gone local. Categories and Tags anyone?!
Am I going to read the Techcrunch UK? Probably not. Single nation minded websites (and to be found with UK websites in particular) tend to focus all their energy to local behaviour, habbits, usages. This I cannot relate to. I am European in this regard, not british or french.
Tags: european view