cruel to be kind

As part of the interview series for the DMMK, today I do interview Martin Thomas, the author of "Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment".  You can find out more about him on him blog or read more about the book.

I found myself nodding all through the interview at basically everything he said, which might be summed up as: As much fun as crowd sourcing and co is, just listening to the mob will not help you with your business, but you need to take on a new form of leadership and work with those inputs.

He describes himself the following:

Martin has run just about every type of marketing communications agency during the past 25 years. He began his career in public relations, before moving into advertising, via sponsorship, entertainment marketing and new media. At the end of 2006 he decided to go out on his own and now spends his time consulting, training and writing for a number of major brand owners and agencies. He studied Modern History at Oxford University, is married with two children and believes he would have won a Welsh rugby cap, had it not been for a dodgy knee and a complete lack of ability.

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Download MP3 (26 min, 18 MB)