Etech – Peter Morville about Ambient Findability
A rather calm but still very interesting presentation and it has a lot more to do with what this conference is about. Some notes:
- do provide multiple paths to the same information
- not making choices but embrace the genius of the “and”
- give people tasks to solve
- people have a problem taking a step back to see the conceptual picture
- Book recommendation Women Fire and dangerous things
- the more we can bubble up the words, the better
- do they care more about the precision or recall
- improve performance through reducing the clutter
- second used interface on a page after the homepage: the search result page
- user experience honeycomb: usable useful desirable findable, accessible credible and in the middle valuable
- you need at least a foot in the past and one in the future to design new things
- “A wealth of information creates a poverty of attention” Herbert Simon
- when somebody wants to find our product, shouldn’t we enable them even more.
- book recommendation: David Brin, The Transparent Society
- he is interested in: how in this world of bigger and bigger haystacks do we create bigger needles?
- visualization is cool but not really useful and will not solve the problem
- Google maps is great but in the end we still will use the text
- how about tracking behavior like how to get from point a to point b, so we could use this collective intelligence
- who is going to help us? the revenge of the librarian! and it happens. people can shut up on meta data! meta data has become sexy!
- let’s not throw out the old with the new
- don’t throw out the tree altogether – take the new and leverage it over the long term, strike a balance
- look at the flickr clustering – to him that just looks like hierarchy! :)