It is not that itunes is good, it is just so much more compelling than other sites. Podcasters actually are a very interesting crowd when it comes to manage being a producer of content and most of them actually do not fit into the mechanism of how new media can enhance distribution of content.

a video is easily and attractivly integrated in a blog, but audio? i still think it is a preferable medium to me but probably needs different development.

as for the development around podcasting … well this is another thing; perhaps just not enough man power and imagination to go forward. but then again, maybe the nucleus of knowlegable people who could invent stuff here is just not big enough to really produce something. I see it with my blog software – it is a great tool, but only has a limited amount of new functionality compared to something like wordpress.

which is why new users are still drawn to which is where a circle begins.

and i think that only can be broken by somebody with passion and without the want to control. and without too much ego involved.

I extend my support for Robert, you and other bloggers in this ongoing debate.