Please comment: Do you think blogging podcasters are more successful than just podcasters?
This question is of course a bit unfair, as most people reading this will be blogger or blog readers themselves. :))
But as I am finishing my article for the new printed podcast magazine called ID3mag (first edition to be launched in May), I would like to gather some of my dear readers comments on this question. I came about this topic when I talked to a what I call “just podcaster” about all those little things a blogger does automatically when they enter the podcasting space.
It is my take that even a basic blogger often knows more about how to market / present his blog in the Net to attract visitors far better than a ‘just podcasting’ podcaster. Later tends to care more about the audio than the surrounding ways and possibilities to enhance his visibility / findabilty.
Which is of course far better than a lousy blogger and podcaster, but in general the first will have more success through this. In the long run (or even the short) this will be a big problem for just podcasters, because when so many podcasts are available, listeners do what they are doing with websites and blogs now: Go to a search engine and type in some words they would like to see. Perhaps podcast + name of my hobby. Podcast directories, tags, and so on.
The blogging podcaster on the other side is somebody who sees podcasting as part of his personal publishing empire and likes to connect both ways, and perhaps even with other media as for example a picture stream, a frappr map etc. It is more natural for them to reach out for all those more text oriented possibilities and therefor they are – from my point of view – more successful with less effort.
Just some examples (and please remember that I am speaking in general):
Blogging podcasters are more sophisticated in the world of metadata: In blogging this is tags and categories, in podcasting this is proper ID3 tags. The search engines will soon start to pick up indexing and searching them and if you leave them out of the equation, you will have a disadvantage.
They are also more likely to write decent shownotes. Yes, they are a pain in the ass, but they know about the value of them for listeners, occasional listeners and especially search engines – the more audio driven just podcasters often don’t like to write. And if you link to other bloggers, they are very likely to follow the links back to you – marketing again.
Blogging podcasters are also most of the times trained in writing – they are bloggers after all. As it takes time to get into the blogging flow, a new, more audio driven podcaster might be overwhelmed by the audio / video already and does not see much sense in additional text.
The bloggers are also more trained in getting people to subscribe to their blog. Now that they want people to subscribe to their podcast they do have an headstart in this technology over newbies from the just podcasting arena.
If you read my examples you may get the feeling as if I would like to make a simple equation as in “blogging podcasters clever – just podcasters stupid” – which I am definitely not. Think of it more as that I think, that somebody drawn to both podcasting and blogging will have a much easier learning curve for the blogging part as somebody just interested into audio.
To bring this away from the most technical level: Somebody drawn to both sides of the publishing is also more likely to engage in comments on his / other peoples blog and tools like flickr, frappr and co. Engaging in conversations brings more active readers and listeners, which are then more likely to link to that person as well.
Networking and connecting through conversation are much more natural and help him and her get more successful in less time. Does this mean a just podcaster is lost and will have no success? Not at all. But it is more work for them and they have to bring themselves to doing all this stuff.
What are your thoughts on this? Do you have examples where it works as I describe it, or counter examples?
I would like to hear them and possible also integrate them into my article if they give me that time ;o)