Portuguese flickr-like foto sharing site goes online
My favorite portuguese guys both work at sapo and after over two months of hard work they just launched foto.sapo.pt. Pedro has some screenshots and a post about how they managed to do this in 65 days, Andé also has some notes on the process of that project.
There are two things to be learnt from this new application: First, language is an issue. Even though many people do speak English, they like so much more speaking in their native language. (The only reason I am blogging this in English and not in German is because I would like to reach a different readership with ctbk than it would be possible in German. )
Second, while this does seem like just another foto site, it is not. It is the flickr like site for Sapo – and they do have attached a community and more. Success for this plattform it not coming from attracting new customers, but offering special offers to existing customers in your own language and make them happy – and stay longer and spend more.
If you are a Sapo customer at the moment, you are much more likely to spend money on the Sapo foto site than to go over to flickr.
So if you offer web services, you should think about letting others adapt your solution under their brand and pay you for the usage – kind of what Sixapart is doing with their blogsystem.