Roof advertisements

Posted on July 3, 2005 under blog ,

 

Pedro has a clever suggestion for taking advantages of the new map services: Roof advertisement.

For instance while seeing the satellite images around my place, I noticed some pretty big structures (super malls, markets, empty parking lots, etc.) with pure white roofs! Well, when you look at those white spaces in the images, one thing crossed my mind: BLANK MEDIA!

One problem raised, google images aren’t refresh every day, so how could one guarantee the normal proceedings for the normal advertising business: the refresh rate of the advertising? Well, that might pose a problem for me, but not for Google, since they control the refresh rate of those satellite images, whenever someone’s updates their roof they could ask (pay!) for their images refreshment, right?

If planned correctly, this could for example be done on flat roofs by different shades of their used roof material.

And it also applies on a smaller level. The company I am working in uses their logo on top of all service cars. The technicians work in hospitals all day – if you look out of the window, you will notice the blue logo on white ground.

But the google maps version of course is cooler :)))

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