Say no to Apple (or: Talk to Apple in the only language they understand: Money and bad press)
Coming to think about it, why was I not outraged when they got to the podcatching software and after the *pod* part? Maybe it was a good test for them to see if or if not there would be an outcry. But now Apple is starting to go for the pod-related websites for “infringing the trademark ipod”. What trademarks are you talking about? Apple does not have a trademark on podcasting and it would be interesting to see what the current ones really consists of.
Robert’s question “Will podtech be next?” can be answered by “no” so far. Not the big ones of course, because they have the money to defend themselves and the clout to do PR.
In a former entry called “Stolpersteine: How we remember through discovering” I gave a hint to one of my favorite quotes “First they came” and why it is important to remember history and learn from it.
In adaption we can say “first they came for the *podder software and I did not speak up because I do not program a podcatcher. Then they came for the *pod* websites and I did not care because I don’t run a website. When they came for me, nobody was left to speak up for me.”
So far, I am not ‘directly’ involved, but I do absolutly not like where this is going and I think it is time again to show a company that the net is nothing to mess with – even if you think you only have customers out there who will forgive you everything and still buy your stuff.
So how can we speak up? I have no idea how to go against Apple’s trys specifically regarding the U.S. trademark, but I know we have to react and show Apple that they are a company producing hardware and not gods. As we know, a company like Apple only listens to one single thing: Money and bad PR.
Coincidentally, Apple’s letter arrived the day before Podcast Ready unveiled a new version of its software — one that works with the iPod.
That may be true but it is quite stupid to start these kinds of letters just one week before America’s biggest event in Podcasting ever with over 3000 attendees: The Portable Media Expo in Ontario, CA.
Todd Cochrane suggested “It makes me so mad that I might have to demonstrate my displeasure with Apple at Podcast Expo by smashing my iPod. ” This will not really hurt Apple, but may be good for a media stunt.
Christmas is coming and it is supposed to be one of Apple’s big seasons for selling hardware. Put your money where your mouth is: Don’t buy at Apple’s. And let’s face it: If it does not hurt sales or stock, nobody at apple will care!
So, how to get stickers / badges printed in time for the Expo stating “say no to apple” or “don’t buy ipods”? “Everytime you buy an ipod god kills a litte podcast website?” What other suggestion can we do with this amount of people (and press) coming next week? What kind of logo would draw the most attention on blogs and make people aware of what is going on?
Will it be possible to have a joint statement by participating individuals and companies on the expo? Something to sign, photograph and then send off to every stock analysist you know?
How about a sound clip which you can run in your podcast? (Somebody make me some jingle, I’ll record it).
First small steps:
- blog about it and link to other blogs reporting about it (to enhance visibility) and use tags like I suggested below
- and search for related stories and digg them
- if you use netscape for this, go do it there too