The bouncy ball commercial is there.
Which image does this conjure?
250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco
Or does this ring a bell?
An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets.
But when you get it right, you get it right. The goal at the beginning was to deliver a “really simple, visual celebration of colour”. We think you’ll agree the results speak for themselves.
The bouncy balls are back! And they bring a commercial with them, a full coverage in the modern internet age:
- see the commercial in low / high quality
- download several photos
- links to a new flickr set with more production photos (the first one with the famous foto was here)
- behind the scenes
- a making off!
In case you are wondering: it is for a new TV. ;)
Tags: cruel to be kind